Mafalda Colonnata Lard conquers Rai 1's "It's Always Midday"

Another important milestone for Mafalda , a historic Colonnata company specializing in the production of the prized Lardo di Colonnata PGI . In today's episode of the program "È sempre mezzogiorno," hosted by Antonella Clerici on Rai 1 , our lard took center stage, bringing to TV all the passion, history, and tradition we put into our work every day.

A product that tells the story of a territory

Lardo di Colonnata is more than just a cured meat: it's a tale of mountains, marble, and expert hands. Crafted according to ancient local tradition, the lard is cured in the characteristic marble basins of the Apuan Alps, with a secret blend of aromatic herbs, spices, and salt. Slow curing in natural, consistent environments gives the product its unmistakable aroma, soft texture, and full, delicate flavor.

An award that fills us with pride

Seeing our product on one of Italy's most beloved cooking shows is a source of great pride for us.
It is the recognition of a commitment that lasts all year, between basins, marble and memory.
It is the result of a courageous choice: to remain faithful to artisanal methods, to respect nature, and to always put quality first.

Thanks to those who have accompanied us this far

A special thanks goes to Antonella Clerici and the program's editorial staff for giving space and visibility to a product that represents an authentic part of Italian gastronomic culture. But our greatest thanks go to you: our customers, friends, restaurateurs, the curious, and all those passionate about good food.
It is you who, every day, choose to bring to your table not just a flavor, but a story.